Memoire Liquide

Mémoire Liquide fragrance line of Bespoke and Reserve Perfumery launched in 1984 at Studio BeautyMix at Fred Segal in Santa Monica. Made of pure perfume essences and essential oils, the line demystifies the art of perfumery by taking the customer on a step-by-step journey to create their own unique scent. With more than 150 note offerings, customers can blend a hand-selected fragrance in-store through an individual consultation; pre-blended pure essences hand-picked by the company's expert perfumers are also available in the Reserve lineup.

Memoire Liquide
Reserve Edition

Mémoire Liquide Reserve Edition is a collection of five ready-to-wear eau de Parfums that expands beyond the original customized model of Mémoire Liquide Bespoke Perfume counters. With a focus still on the interplay between memory and scent, individual scents were developed to trigger past memories as well as inspire new ones. (Available in Vacances, Soleil, Amour, Fleur and Encens juices)

Exclusively sold at:

Memoire Liquide
Bespoke Perfumery

Custom Blended Fragrances
The product of a lifelong obsession with fragrance began at one small counter for custom fragrance at Fred Segal in 1985. A cult following for the founders’ unique proprietary blends was established and the concept was re-launched as Mémoire Liquide in 2007, rooted in the strong correlation between fragrance and memory.